Generative Engine Optimisation

Generative Engine Optimization (GEO) ensures your content gets cited, summarised, and recommended by modern AI search models like ChatGPT, Claude, Perplexity, and Google Gemini. Traditional SEO focuses on ranking in links, but GEO optimises your brand's presence within direct AI-generated answers.

Why GEO Matters

Gain AI Brand Citations: Position your authority so AI engines consistently reference your data, research, and insights.
Optimise for Direct Answers: Structure content into clear formats, authoritative statistics, and direct answers that LLMs prioritise.
Capture High-Intent Traffic: Reach users who rely on conversational AI summaries to make fast purchasing and research decisions.

Stay ahead of search evolution by transforming your website into an AI-ready knowledge source.

Content Must Be Citable

Your website content must have data backed statements such as verifiable statistics. We will work with you to gather some statistics to reinforce your content so AI agents can cite.

Increase Your Authority

Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) are key to being cited by AI agents. Does your website have authority. We will help you build your authority gradually by activities including quality backlinks, gather first party data and PR mentions.